1) You would need a program to edit .exe files i.e. Resource Hacker: http://www.angusj.com/resourcehacker/
2) Find the image you want to change and export the image.
3) Edit the image
4) Replace the image using the Resource Hacker program.
5) Do that for all the images you want to edit
6) Save the file. Make sure to have a backup of the original .exe file.
Here are some of the pics of the exe file I edited.
Before pics: